Why Negotiation Matters When You Sell

I wanted to share a new video because it touches on something I don’t think sellers always think about when choosing an agent: negotiation.

Marketing matters. Pricing matters. Preparation matters. But once an offer comes in, your agent’s ability to read the situation, understand leverage, stay calm under pressure, and know when to push—or when to wait—can have a real impact on the outcome.

In the video, I share a story from a recent Santa Rosa sale where my client later described me as “handling negotiations like a cold-blooded pro.” That made me laugh, because I’m naturally a very warm and caring person. But I also appreciated it, because strong negotiation is an important part of the value I bring to my clients, even if it isn’t always the first thing people see.

If you’re thinking about selling, or simply curious about what I believe good negotiation actually looks like, I hope you’ll watch.