An Experiment in Showcasing Homes (I’d Love Your Feedback)
I just released a new property tour for my listing at 17140 Hwy 116 in Guerneville, and this one is a bit of an experiment.
The video was created using AI—built from real photos of the property.
It’s a great property, and the sellers are continuing to improve it—they’re currently updating the flooring in the main living room, which was the last space with the older finishes.
I’ve been curious about where these tools fit into real estate, so I wanted to test it for myself and see what actually feels useful… and what doesn’t.
What I Kept (and What I Didn’t)
The version I received came with an AI-generated voiceover.
I listened to it once and immediately knew it wasn’t right. It felt flat and didn’t reflect the home or how I like to communicate.
So I took the visuals into my editing software and rebuilt the video myself—with my own voice, pacing, and storytelling.
That part still matters to me.
I’ll continue creating my own videos the way I always have.
This was simply a chance to explore what AI can (and can’t) do well.
Why This Matters
I genuinely love creating videos for my business.
Home tours. Community features. Educational content.
It’s one of the most creative parts of what I do, and it draws on my background in documentary filmmaking in a way that feels really natural.
This experiment was about expanding that—without losing the human side of it.
A Quick Note on AI in Real Estate
You’re going to see more and more AI in listings.
Some of it is helpful. Some of it… not so much.
There are now rules requiring agents to label “digitally altered images” and include the original photos.
But in practice, you might still:
Scroll through beautiful, polished images
Only to find the real condition much later
And the biggest issue:
AI renderings don’t have to follow reality.
They can:
Show layouts that wouldn’t physically work
Add features that don’t actually fit
Present a version of the home that isn’t possible
I’ve seen kitchens that look incredible in renderings—but when you walk the home, you can tell that version couldn’t be built as shown.
Where AI Is Useful
There’s a place for it.
I recently used AI to help a client visualize different fence color options. It made the decision process faster and clearer.
Used this way, it’s a helpful tool—not a replacement for reality.
I’d Really Love Your Thoughts
This was an experiment.
I’d love to know what you think:
Did the video feel different to you?
Did anything stand out—good or bad?
Would you want to see more like this?
Just reply to this email and tell me.
I read every response, and your feedback genuinely shapes what I create next.
If you want to see the home in person or talk through anything you’re seeing in the market, I’m here!